At the heart of every business is the need for human interaction. The faster we share ideas, the quicker we’re able to get things accomplished. In a perfect world, every meeting would occur in person – unfortunately, that’s not always realistic. Luckily there are real-time conferencing tools that can facilitate an experience that is similar to face-to-face meetings. This makes storytelling easier so we can more effectively communicate and ensure that the message sent is the message received.

Aside from providing a positive impact on our ability to effectively communicate, these communication technologies also provide benefits to other aspects of the business. Technology is often leveraged as a tool for retaining and attracting talent, from small businesses to large corporations. We’re quickly approaching the intersection where basic video conferencing systems will be expected as a baseline for business, much like how the Internet has been adopted – can you imagine running your business without an internet connection? Prior to the 90’s many of us did. Providing tools to allow the workforce to have the same experience regardless if they are in the same room with someone, or working from a coffee shop is quickly becoming an expectation, not a perk. Now more than ever, video conferencing solutions should be seen as a precious commodity, not a luxury.